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competitive advantage

competitive advantage

Competitive Advantage: Creating and Sustaining Superior competitive advantage A company is said to have competitive advantage in productservice differentiation if it offers goodsservices of better valuequality or with competitive advantage An advantage over competitors gained by offering consumers greater value, either by means of lower prices or by providing greater benefits and better servicing

competitive advantage A company can effectively gain a competitive advantage in one of two ways; by reducing its own costs and by adding more value to its products or

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