Cognitive Dissonance

Festinger's theory of cognitive dissonance describes this behaviour, seeking a new truth when there is an identified incongruence between either

Another common example of cognitive dissonance is the rationalization that takes place when people “cheat” while on a diet How many times have you committed to

cognitive dissonance Cognitive dissonance refers to the discomfort a person feels when experiencing conflicting thoughts, beliefs, ideas, attitudes, information, or behaviors

cognitive dissonance Cognitive dissonance generally refers to the mental discomfort that results from holding two or more conflicting attitudes, beliefs, or