A Theory of Cognitive Dissonance: Festinger, Leon -

cognitive dissonance Summary Cognitive dissonance is the uncomfortable feeling that can occur when you have conflicting beliefs, values, or behaviors Cognitive

Leon Festinger's theory of cognitive dissonance has been widely recognized for its important and influential concepts in areas of motivation and social cognitive dissonance What is cognitive dissonance? What you've just experienced is the power of cognitive dissonance Social psychologists studying cognitive